Being a Brand Ambassador

For those of you who know me, you are aware that I get excited about things. My friends always laugh and say, ” Really Pat, is this the best?” I say, ” this is absolutely the BEST!” They chuckle and laugh at my enthusiasm for a wide variety of products. Recently, I went camping with a friend and used an instant coffee called Alpine Start out of Boulder, Colorado. Now I am a bit of a coffee snob but cranking up my Jet Boil, I got the water nice and hot and used the packet of Alpine Start which is a convenient instant coffee for the outdoors crowd. I was pleasantly surprised and so was my friend when we sipped the absolutely delicious coffee each morning. When I tell you it is the best, believe me, it is. I can hear my friends, but try some Alpine Start.

As part of my enthusiastic nature, I usually contact a company and tell them how much I like their product. In some instances, like with Alpine Start, they made me a “brand ambassador.” I am not on the payroll, I just get some courtesies for promoting the product and a nice SWAG box full of goodies. It is their way of saying” thank you” and hoping that I talk it up with my friends. So what makes me a candidate to be a “brand ambassador” for anything? Well, lets go to another example from my friend Niall who is in the bicycle industry. He asks me from time to time to post something on my blog about new lines that he carries. For that courtesy, he makes me a “brand ambassador” and I get more SWAG and some courtesies from his companies that he represents. I don’t do it unless I believe in the product, but Niall says that I cover a wide swath of outdoor people with whom I interact and that makes me, in his eyes, a good brand ambassador. I am not a pro athlete, I am not on the payroll, the companies just see me as an enthusiastic guy who might exert some influence on my friends in the outdoor world to try a particular product.

When I became certified as a ski instructor back in the day, it opened up another similar opportunity to take advantage of “pro deals” which gives me deep discounts on ski equipment and clothing. For this courtesy, these companies rely on us to use the product when skiing and generate some conversations on the chair lifts which may result in a sale of the product to the public. Again, not on the payroll, just promoting the products in exchange for some nice discounts on products which I would normally use anyhow.

Taking this a step further, being a brand ambassador can be applied to recommending a shop with whom I am comfortable. I like Dirty Harry’s Bike Shop in Verona, Pa. and recommend their products and services. Barry and the boys are always nice to me down there when I buy something or get my bike repaired. I appreciate their friendship and great service and recommend them mostly because they are my friends. I am not on the payroll, just promoting them because of their friendly expertise.

Taking this a final step, our marketing department for the company where I am employed recently had a lunch and learn where they said that we all are “brand ambassadors” for the company when we interface with customers, carriers, and suppliers. When you think of it, if you are employed, you are representing your company every day. In exchange for a good job, benefits,culture, and the occasional SWAG, you should promote your company like I do with Armada. We do a great job for our clients like McDonald’s, and they appreciate the hard work and ethic that we have in servicing their supply chain needs.

So again, you don’t have to be a pro athlete to be a brand ambassador. I do it as an employee of my company. I also do it for companies like Alpine Start where I believe in their product. I promote my local bike and ski shop. I also promote product which I believe is superior in the outdoors industry such as Stockli Skis, Lange boots, and Patagonia clothing. Yes I get a pro/bro deal, and it helps my financial bottom line, but I would not do it if I did not believe in the product. You have to be true to yourself, otherwise, you are just a deal monger and your influence and recommendations are nothing short of shallow. So, think about it. You can be a brand ambassador. If you are enthusiastic about a product, email the company and tell them. You never know, they might come back to you and ask about your sphere of influence and make you a “brand ambassador.” I doesn’t cost you anything other than the specified guidelines for promotion and your good word. Thanks for reading.

Coffee- The Great Motivator.

I was not always a coffee drinker. In fact, the first time I ever drank a cup of coffee was when I was on a trip with my wife in San Diego. She said, ” it would be really nice if you would sit and have a cup of coffee with me.” I always thought that coffee was for ” big people” and that it stunted your growth as my mother taught me. So, up until I was in my mid thirties, I had never had the pleasure of experiencing the warm, tasty, caffeinated slide of liquid down the old gullet. It was a revelation. images-1

Fast forward and I found myself in the land of coffee- Seattle, Washington where Starbucks and Seattle’s Best reign supreme. img_0576
I took advantage of all that coffee had to offer there but the fun part was finding the small , boutique coffee stands in places like Enumclaw, Washington on the way to ski at Crystal Mountain. You pull in and order a custom crafted cup of Java from the smiling, female baristas and make your way to the ski area with a warm, travel cup to start your day. mount_rainier_from_west

I often find myself drinking the Java on the way to work or to a work out like cycling or skiing. Aside from the purported benefits of reduction of risk of Type II diabetes, Alzheimer disease, Parkinsons, heart disease, and colorectal cancer, I find that coffee gives you a degree of sharpness in the morning. I find that if I drink a cup on the way to a cycling outing, it gives me a little jolt that is needed because as you age, it takes more time to warm up. But the coffee helps you get out of the parking lot a little easier and I notice it when I don’t drink before I ride. Same benefit with skiing. When I finish the coffee in the lodge, and strap on the boards, my first turns are more focused and the rhythm of the ski turns are assisted by that initial caffeine boost in the morning. Even going to work, it give me focus to begin my day. But aside from the caffeine benefits, what is so special about the proverbial cup of coffee that warrants discussion? images

I have found that there is a whole culture out there of coffee aficionados who revel in the relaxing atmosphere of a coffee shop. Starbucks, McDonald’s and smaller boutique shops encourage folks to relax and enjoy the coffee with soft music and the opportunity to use the internet conductivity to conduct business or just browse the internet while enjoying a fresh cup of coffee. My wife and I enjoyed this type of atmosphere at La Prima this Christmas in the strip district of Pittsburgh. A simple cafe that specializes in the coffee experience. We marveled at the artistry of the frothy creamy decoration on the surface of the cup and just enjoyed the experience instead of getting a “to go” cup and slamming the beverage down during our shopping outing. sawada-coffee-10dec2015-003

But I have to tell you that most of the time, I am slamming the coffee on the way to something. I remember coaching my son in his early soccer years and pounding a cup of coffee before the Saturday morning game. My wife always said that me drinking coffee was like pouring gasoline on a raging fire as I became an enthusiastic, motor mouthed, raging lunatic of a coach. My son cringed as I loudly encouraged them to shoot the ball, defend, and die for the team- all in a grade school soccer game. img00002-20091022-1737

So, the caffeine thing is not lost on me and the benefits of coffee to begin my day or as a performance enhancer is recognized as I slam the coffee down my throat. img_1301

Janet is always telling me that I have to relax and I try to get into the cafe, coffee shop experience, but most of the time I am slamming. Even after all these years, I am a rookie when it comes to the true taste of coffee. I like a strong cup but I really like a little coffee in my cream and sugar. My associate Steve Elliott, with whom I work, says that to really enjoy the taste of coffee, you have to drink it black. I am not there yet and although I am trying to wean myself off the cream and sugar, I have a long way to go. But in the meantime, I will enjoy the sweet, creamy, experience of a slammed cup of Java and thank my wife for introducing me to one of the small pleasures of life. As I age, I notice the smaller things and appreciate them. Hopefully the coffee will appreciate me with healthful benefits that supposedly exist. Enjoy a good cup of steaming coffee and thanks for reading.