Tag Archives: Lange Ski Boots

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The Only Constant is Change

Top of North Face at Seven Springs Mountain Resort in the fall.

So, this is the time of year when I start thinking in earnest about skiing. The days and nights are cooler, the leaves are starting to change, and the ski areas are testing out their new snowmaking equipment. People are starting to think about new equipment, and getting trips organized, passes bought, everything in line so that when the first flakes start to fall, we are ready.

Another new pair of boards for me this season.

The amazing thing is that every year, there is something new in the ski world. HKD Snowmakers have come out with new technology that automates snowmaking along with new guns that are more efficient in terms of energy use. http://www.hkdsnowmakers.com There is also new technology that helps your skiing by giving you digital feedback from sensors in your boots. The sensors show degree of edge angle for each turn you make and then it is downloaded for analysis or a coach’s analysis to see where improvements might be made. https://getcarv.com The technology is called CARV and it has been around for a little bit and is endorsed by a lot of coaches, PSIA and Mr. Carved Turn himself- Ted Ligety.

Dreams of our local Laurel Mountain coming back on line.

El Nino might bring this kind of snow back to the west this year.

Another new advancement in technology this year is with a ski coaching app, sensors, and digital feedback called Protern https://protern.io This technology has sensors and cameras on the racecourse, and also sensors on the ski racers themselves, that allow photos to be taken with digital feedback overlays that can show a skier in real time where they are losing time. The ski run is shown and the digital speed and turn information is overlayed with graphs to show the coaches and the racers exactly what is happening in each turn on a racecourse and allowing the data and photography to instantly show useful information after each run. Ski instructors and coaches have used video for many years, but this technology enhances the video with data that can show exactly where improvements might be made for each turn. This tech is also used for free skiing and can be useful in a ski lesson for the general public. The data eliminates subjective commentary from a coach or instructor and allows real information to present itself to the student or racer. An adept coach or instructor will value the information provided and use it to show with no mistake, where improvement can be made.

Daly Chutes at Deer Valley. Coming soon.

Equipment has changed over the years and this season is no exception. The trend is to go back to a more reasonable width under foot for most skis. There are still the powder, big mountain, frontside categories for skis but the trend is moving away from wider skis to a more versatile ski with a reasonable measurement in width under foot. This thinking takes in the ability to create high edge angles when needed ( perhaps using CARV) but at the same time, allow for use in off piste conditions. The tech is moving more towards a one ski quiver for the recreational skier. Something changes each season and it is interesting to watch.

As a guy who has skied for 65 years, I have seen a lot of tech changes. But skiing tends to develop trends that change constantly, and therefore the only constant is change. I am not jaded enough to think that marketing only, dictates these changes, but I also am wary of fads which come and go. I like Stockli skis because they are not only still hand made in Switzerland, but rely on race feedback and good design to produce a quality ski. They have a whole spectrum of skis for different conditions and customers. But the solid technology of the handmade ski is present in every variation of their product.

I ski on Lange RS130 boots. Have done so for years because I like the fit and performance. Rumor has it that they might be discontinuing this line of Lange boots and moving more to a boa closure. I will probably buy a new pair of the existing RS 130 and let the tech change fall where it may. Not a fan of anything but a good ski buckle closure. But that is just me.

So, yes, the only constant is change. We can either embrace it or not. And the older I get, the more I think that I better get on board with most tech changes, or I will be left behind for sure. But thankfully, some things do not change. Things like the people you ski with. Friendships that have been created over years on the slopes. There is nothing like a ski trip together that creates memories that last a lifetime. I look forward to it every season and so does Janet. I have my local group(Jaime and Melissa, Dixon, Porter, Johnny Mac, Eric S, Chip G, Hiller, Paul B, the Shark, Daryl,Ned,Bob P,Tim S,Rus,Angelo,Chris), and a host of other characters that I so look forward to seeing again in the coming months at Laurel Mountain. We also have our pals the Smittys, Ralph and Amy, Eric and Helen, Tom and Patter, who we will visit out west and once again have a great time together. Yes, it is a pain to haul the equipment through the airports and fight the weather all the way to the resorts. But once you click into your bindings, it is all worthwhile especially with all of your friends. And locally, all I have to do is put the equipment in the Jeep and head to the Laurels. I get out, take the skis across the street, and change into our boots by the warmth of the fireplace in the lodge which is on the top of the mountain. Friendships never change and the ski crowd is so much fun. They are constant – that is for sure. Thanks for reading. Think snow.

“Let us not love with words or speech, but with actions and in truth.” 1John-3:18

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Being a Brand Ambassador

For those of you who know me, you are aware that I get excited about things. My friends always laugh and say, ” Really Pat, is this the best?” I say, ” this is absolutely the BEST!” They chuckle and laugh at my enthusiasm for a wide variety of products. Recently, I went camping with a friend and used an instant coffee called Alpine Start out of Boulder, Colorado. Now I am a bit of a coffee snob but cranking up my Jet Boil, I got the water nice and hot and used the packet of Alpine Start which is a convenient instant coffee for the outdoors crowd. I was pleasantly surprised and so was my friend when we sipped the absolutely delicious coffee each morning. When I tell you it is the best, believe me, it is. I can hear my friends, but try some Alpine Start.   info@alpinestartfoods.com

As part of my enthusiastic nature, I usually contact a company and tell them how much I like their product. In some instances, like with Alpine Start, they made me a “brand ambassador.” I am not on the payroll, I just get some courtesies for promoting the product and a nice SWAG box full of goodies. It is their way of saying” thank you” and hoping that I talk it up with my friends. So what makes me a candidate to be a “brand ambassador” for anything? Well, lets go to another example from my friend Niall who is in the bicycle industry. He asks me from time to time to post something on my blog about new lines that he carries. For that courtesy, he makes me a “brand ambassador” and I get more SWAG and some courtesies from his companies that he represents. I don’t do it unless I believe in the product, but Niall says that I cover a wide swath of outdoor people with whom I interact and that makes me, in his eyes, a good brand ambassador. I am not a pro athlete, I am not on the payroll, the companies just see me as an enthusiastic guy who might exert some influence on my friends in the outdoor world to try a particular product.

When I became certified as a ski instructor back in the day, it opened up another similar opportunity to take advantage of “pro deals” which gives me deep discounts on ski equipment and clothing. For this courtesy, these companies rely on us to use the product when skiing and generate some conversations on the chair lifts which may result in a sale of the product to the public. Again, not on the payroll, just promoting the products in exchange for some nice discounts on products which I would normally use anyhow.

Taking this a step further, being a brand ambassador can be applied to recommending a shop with whom I am comfortable. I like Dirty Harry’s Bike Shop in Verona, Pa. and recommend their products and services. Barry and the boys are always nice to me down there when I buy something or get my bike repaired. I appreciate their friendship and great service and recommend them mostly because they are my friends. I am not on the payroll, just promoting them because of their friendly expertise.

Taking this a final step, our marketing department for the company where I am employed recently had a lunch and learn where they said that we all are “brand ambassadors” for the company when we interface with customers, carriers, and suppliers. When you think of it, if you are employed, you are representing your company every day. In exchange for a good job, benefits,culture, and the occasional SWAG, you should promote your company like I do with Armada. We do a great job for our clients like McDonald’s, and they appreciate the hard work and ethic that we have in servicing their supply chain needs.

So again, you don’t have to be a pro athlete to be a brand ambassador. I do it as an employee of my company. I also do it for companies like Alpine Start where I believe in their product. I promote my local bike and ski shop. I also promote product which I believe is superior in the outdoors industry such as Stockli Skis, Lange boots, and Patagonia clothing. Yes I get a pro/bro deal, and it helps my financial bottom line, but I would not do it if I did not believe in the product. You have to be true to yourself, otherwise, you are just a deal monger and your influence and recommendations are nothing short of shallow. So, think about it. You can be a brand ambassador. If you are enthusiastic about a product, email the company and tell them. You never know, they might come back to you and ask about your sphere of influence and make you a “brand ambassador.” I doesn’t cost you anything other than the specified guidelines for promotion and your good word. Thanks for reading.