The Crowbar

We all know what a crowbar is. It is the tool that is used to pry open a door or a trunk and see what is inside. It is a rough way to open something. Just use that crowbar to get something out. You can just hear the nails squeaking and that groaning of the wood under pressure. That is what Janet and I say when I get her out of the house to do something active. It’s not that she doesn’t want to do it, and once she is out, she has a good time. It is just getting her out of the comfort zone of our house and out and about. I say- ” I just crowbarred you out of the house.” The groaning and squeaking seem to stop once the door is opened.

As with an actual crowbar, there is always the initial resistance. Take this weekend for instance. We have a lot of snow on the ground and I always say take advantage of the weather when you can. Jan likes to snowshoe but when it is 20 degrees and the wind is howling on the golf course near our house, it can become a real sales job on my part to crowbar Janet away from the fireplace. We set up the camp chairs, strap on the shoes, and then trudge off into the north wind. She is bundled up and moaning a bit but then the sun shines and we move towards the valley to shield us a little from the relentless biting wind. Things get better. The hands warm up a little bit and the conversation between the two of us distracts her from the bitter temperatures and wind. Clothing helps too in that she has a nice Patagonia Gore Tex shell and pants.

No such thing as bad weather.

I try to pick the good days to make the crowbar a little easier. When the sun shines, I have a better chance and nice groomed conditions doesn’t hurt either when we venture to the slopes.

Nice weather out west.

But sometimes, we get caught in nasty weather which makes the crowbar situation a little more resistant. Like when we get caught in a freezing rain situation.

Thanks Pat- freezing rain.

But for the most part, Gore Tex always does the trick especially when you can successfully get out of the house. And Janet always admits when we return home, she was glad she went and feels good that she got another day outside. Whether it is hiking, cycling, skiing, snowshoeing or just a plain walk in the neighborhood, once she is crowbarred out, things seem generally to go well. Some initial complaints wane as the outing progresses. Jan is a good sport and I have put her in some pretty nasty weather situations which never seem to be daunting to me. But I am a different type of person. Janet would prefer warm weather but she will take the good with the bad here in Western Pa.

The Hiker

Jan and I are empty nesters now. And with the pandemic, there is a lot of time spent in the house together. Not that we don’t like that, but it is important for us to be active outside. Jan loves her home and takes pride in having it well kept despite having to live with a guy who is a little less neat. She enjoys the comforts of home especially in the inclement weather. But when the crowbar comes out, deep down she knows that she will have a good time despite the feeling that she is being forced out into the frozen tundra. Or a rainstorm. Or blazing heat. That perfect day with sunshine and pleasant temperatures is the Holy Grail that we seem to rarely grasp. I am a ” stick your face in the wind and let it rattle your teeth” kind of guy and Jan bundles up and pulls her facemask tight. But that is ok. She allows me to crowbar her out and I do things for her at home. Together we are making the best of the pandemic, and also enjoying more time together. We are getting used to this empty nest thing and haven’t killed each other yet. My type A personality is motivating her and her common sense is teaching me – daily. After 33 years together, we have used the crowbar analogy to our advantage. You can’t buy much in the way of sports equipment today- all sold out. Lift lines are longer, and in general it seems like most people are trying to be more active outdoors. Maybe somebody is crowbarring them all out too. Enjoy the winter and thanks for reading

Being a Brand Ambassador

For those of you who know me, you are aware that I get excited about things. My friends always laugh and say, ” Really Pat, is this the best?” I say, ” this is absolutely the BEST!” They chuckle and laugh at my enthusiasm for a wide variety of products. Recently, I went camping with a friend and used an instant coffee called Alpine Start out of Boulder, Colorado. Now I am a bit of a coffee snob but cranking up my Jet Boil, I got the water nice and hot and used the packet of Alpine Start which is a convenient instant coffee for the outdoors crowd. I was pleasantly surprised and so was my friend when we sipped the absolutely delicious coffee each morning. When I tell you it is the best, believe me, it is. I can hear my friends, but try some Alpine Start.   info@alpinestartfoods.com

As part of my enthusiastic nature, I usually contact a company and tell them how much I like their product. In some instances, like with Alpine Start, they made me a “brand ambassador.” I am not on the payroll, I just get some courtesies for promoting the product and a nice SWAG box full of goodies. It is their way of saying” thank you” and hoping that I talk it up with my friends. So what makes me a candidate to be a “brand ambassador” for anything? Well, lets go to another example from my friend Niall who is in the bicycle industry. He asks me from time to time to post something on my blog about new lines that he carries. For that courtesy, he makes me a “brand ambassador” and I get more SWAG and some courtesies from his companies that he represents. I don’t do it unless I believe in the product, but Niall says that I cover a wide swath of outdoor people with whom I interact and that makes me, in his eyes, a good brand ambassador. I am not a pro athlete, I am not on the payroll, the companies just see me as an enthusiastic guy who might exert some influence on my friends in the outdoor world to try a particular product.

When I became certified as a ski instructor back in the day, it opened up another similar opportunity to take advantage of “pro deals” which gives me deep discounts on ski equipment and clothing. For this courtesy, these companies rely on us to use the product when skiing and generate some conversations on the chair lifts which may result in a sale of the product to the public. Again, not on the payroll, just promoting the products in exchange for some nice discounts on products which I would normally use anyhow.

Taking this a step further, being a brand ambassador can be applied to recommending a shop with whom I am comfortable. I like Dirty Harry’s Bike Shop in Verona, Pa. and recommend their products and services. Barry and the boys are always nice to me down there when I buy something or get my bike repaired. I appreciate their friendship and great service and recommend them mostly because they are my friends. I am not on the payroll, just promoting them because of their friendly expertise.

Taking this a final step, our marketing department for the company where I am employed recently had a lunch and learn where they said that we all are “brand ambassadors” for the company when we interface with customers, carriers, and suppliers. When you think of it, if you are employed, you are representing your company every day. In exchange for a good job, benefits,culture, and the occasional SWAG, you should promote your company like I do with Armada. We do a great job for our clients like McDonald’s, and they appreciate the hard work and ethic that we have in servicing their supply chain needs.

So again, you don’t have to be a pro athlete to be a brand ambassador. I do it as an employee of my company. I also do it for companies like Alpine Start where I believe in their product. I promote my local bike and ski shop. I also promote product which I believe is superior in the outdoors industry such as Stockli Skis, Lange boots, and Patagonia clothing. Yes I get a pro/bro deal, and it helps my financial bottom line, but I would not do it if I did not believe in the product. You have to be true to yourself, otherwise, you are just a deal monger and your influence and recommendations are nothing short of shallow. So, think about it. You can be a brand ambassador. If you are enthusiastic about a product, email the company and tell them. You never know, they might come back to you and ask about your sphere of influence and make you a “brand ambassador.” I doesn’t cost you anything other than the specified guidelines for promotion and your good word. Thanks for reading.