Norm!!!!!

Norm Dick on the right in yellow ball cap. The Armada Supply Chain Solutions Colorado Relay Team

Back in the day, I was manager of the customer service department and the field service department and traveled a lot with my job for Armada Supply Chain Solutions. I am in my 25th year with Armada but in a different capacity now with very little traveling. But going back a few years, I was on the road working with suppliers and distribution centers. I always had my toys with me and either took some time to ride my road bike or mountain bike or ski in a lot of the areas where I traveled. When that was not possible, I always went for a run. But I always made it my business to do something fun and enjoy the places where I went for work. Business first, but always enjoyed something outdoors in the local area.

Crystal Mountain, Washington – one of my favorite ski areas to visit when visiting the Portland, Oregon, and Sumner, Washington DCs.
My old pals from the neighborhood- the Nicolette brothers. My guests at a Chipotle outing at A Basin, Colorado.

For two years, I was assigned to travel with our VP Norm Dick. I wasn’t too sure what to think because I had been pretty much on my own in my travels for the company. But Norm and I started to communicate, and it didn’t take too long to see that he and I were very compatible. Norm knew everyone in the McDonald’s system and introduced me to the real players in the world of the red headed clown. I, in turn, introduced him to my friends in the DCs and we got along just fine. You see, Norm liked to have a good time- business first, but have a good time for sure while traveling. He would take me to Ronald McDonald House golf outings as he was an excellent golfer and me……..not so much. I took my clubs one time to an outing in California and brought my father in law’s old golf shoes that I found in his basement. Norm took one look at them and threw them out the window on I-5 and said………” we need to get you new shoes.” My father- in- law asked where the shoes were, and I sheepishly replied, on my return, that they were on the freeway in California.

Norm and I went to Deer Valley to ski with our pal Chris Snelten who is the GM of the Salt Lake DC. We actually made our presentation in our ski gear and then hustled up to Deer Valley to ski with Chris who said that from now on, we need to do these presentations on the chair lift. Save some time. We all laughed. Norm made fun of my duct taped ski pants and said you can’t ski at Deer Valley with duct taped pants. I told Norm that I have skied in 111 different ski areas in my life and never got a blink on my clothes. We all laughed at that one too. I may not have been a good golfer, but I can ski, and Norm and I had a great time on the slopes as well as in the DCs making the pitch for managed freight and other customer related issues.

Scheming another trip with Norm.

When we had a team in the Colorado Relay, which was a 24- Hour trail running race to benefit Outward Bound, Norm was our driver and manager. He made sure we all were on time for our legs and if that meant kicking us in our sleeping bags on the lawn of a school, he did it. Wake up dummies. He met me at a bar in Copper Mountain at the end of one of my legs. He looked at me and said…..” you look like shit.” I laughed and said ” no kidding- I just ran 8 miles basically uphill at altitude” We ran those races as a benefit for RMHC and Norm loved it. He and Chrissy Mullen – our other manager and van driver kept us on track and in line. Chrissy ended up running it herself one year.

Norm and I traveled everywhere and there were a lot of laughs along the way. In what I thought was going to be a tough stint traveling with our VP, turned out to be one of the more educational experiences of my life. In more ways than one. I remember one time when we were visiting with a DC and a McDonald’s regional manager, Norm was confronted by the DC GM who said” what do we need Armada for?” ” You guys are just middle- men.” Norm looked at him and said ” fine- order direct and see the walls of your DC just explode out into the street.” He shut the guy up and the McDonald’s guy looked at me and I whispered to him…….” don’t mess with Norm.” Norm knew his stuff and if needed, he would say so forcefully. But always, Norm was well known and respected in the system. And he was hilarious. I could write a book on our travels and adventures but safe to say……. we got our work done and had a good time doing it.

Pat Heffernan – GM at Martin-Brower Cleveland and Pittsburgh DCs, with fellow cyclist and Armada VP of Supply Chain Engineering, JR Ellis. Ray’s – indoor cycling facility- Cleveland. We found all the cyclists and skiers in the McDonald’s system.

One more thing about Norm- he was an amazing driver. He could look at you and be making a point driving the Dan Ryan in Chicago at 80 MPH in the rain. I kept hinting to him to look ahead- but he was making a point to me. We always arrived in one piece. He never let me drive- I drive too slow. He said to me, ” how come you ski so fast and drive so slow?” One time in Atlanta ,he rear ended a pickup truck and complained that the rental car brakes were bad. He said he was going to report that when he returned the car. LOL!!! The guy we hit looked like he didn’t want to have any police nearby and didn’t want any part of the accident. He looked at Norm and looked at the cars and shook his head and quickly headed from the scene.

Norm is now retired in Chicago and also at his new winter place near Scottsdale. We keep in touch but there was nothing like traveling with Norm. We even got the wives in on it as Norm would refer to it as a “boondoggle.” He always asked about Janet Lee, and I always asked about Janet Marie. We had some good times on the west coast.

It is not often that people have good experiences traveling with their boss or a top brass in the company. Norm was the exception. Everywhere we went, people would give him the Cheers greeting…….”Norm!!!!!!!!!” I would laugh. Good times and always wish the best for Norm. Thanks for reading.

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Being a Brand Ambassador

For those of you who know me, you are aware that I get excited about things. My friends always laugh and say, ” Really Pat, is this the best?” I say, ” this is absolutely the BEST!” They chuckle and laugh at my enthusiasm for a wide variety of products. Recently, I went camping with a friend and used an instant coffee called Alpine Start out of Boulder, Colorado. Now I am a bit of a coffee snob but cranking up my Jet Boil, I got the water nice and hot and used the packet of Alpine Start which is a convenient instant coffee for the outdoors crowd. I was pleasantly surprised and so was my friend when we sipped the absolutely delicious coffee each morning. When I tell you it is the best, believe me, it is. I can hear my friends, but try some Alpine Start.   info@alpinestartfoods.com

As part of my enthusiastic nature, I usually contact a company and tell them how much I like their product. In some instances, like with Alpine Start, they made me a “brand ambassador.” I am not on the payroll, I just get some courtesies for promoting the product and a nice SWAG box full of goodies. It is their way of saying” thank you” and hoping that I talk it up with my friends. So what makes me a candidate to be a “brand ambassador” for anything? Well, lets go to another example from my friend Niall who is in the bicycle industry. He asks me from time to time to post something on my blog about new lines that he carries. For that courtesy, he makes me a “brand ambassador” and I get more SWAG and some courtesies from his companies that he represents. I don’t do it unless I believe in the product, but Niall says that I cover a wide swath of outdoor people with whom I interact and that makes me, in his eyes, a good brand ambassador. I am not a pro athlete, I am not on the payroll, the companies just see me as an enthusiastic guy who might exert some influence on my friends in the outdoor world to try a particular product.

When I became certified as a ski instructor back in the day, it opened up another similar opportunity to take advantage of “pro deals” which gives me deep discounts on ski equipment and clothing. For this courtesy, these companies rely on us to use the product when skiing and generate some conversations on the chair lifts which may result in a sale of the product to the public. Again, not on the payroll, just promoting the products in exchange for some nice discounts on products which I would normally use anyhow.

Taking this a step further, being a brand ambassador can be applied to recommending a shop with whom I am comfortable. I like Dirty Harry’s Bike Shop in Verona, Pa. and recommend their products and services. Barry and the boys are always nice to me down there when I buy something or get my bike repaired. I appreciate their friendship and great service and recommend them mostly because they are my friends. I am not on the payroll, just promoting them because of their friendly expertise.

Taking this a final step, our marketing department for the company where I am employed recently had a lunch and learn where they said that we all are “brand ambassadors” for the company when we interface with customers, carriers, and suppliers. When you think of it, if you are employed, you are representing your company every day. In exchange for a good job, benefits,culture, and the occasional SWAG, you should promote your company like I do with Armada. We do a great job for our clients like McDonald’s, and they appreciate the hard work and ethic that we have in servicing their supply chain needs.

So again, you don’t have to be a pro athlete to be a brand ambassador. I do it as an employee of my company. I also do it for companies like Alpine Start where I believe in their product. I promote my local bike and ski shop. I also promote product which I believe is superior in the outdoors industry such as Stockli Skis, Lange boots, and Patagonia clothing. Yes I get a pro/bro deal, and it helps my financial bottom line, but I would not do it if I did not believe in the product. You have to be true to yourself, otherwise, you are just a deal monger and your influence and recommendations are nothing short of shallow. So, think about it. You can be a brand ambassador. If you are enthusiastic about a product, email the company and tell them. You never know, they might come back to you and ask about your sphere of influence and make you a “brand ambassador.” I doesn’t cost you anything other than the specified guidelines for promotion and your good word. Thanks for reading.

Coffee- The Great Motivator.

I was not always a coffee drinker. In fact, the first time I ever drank a cup of coffee was when I was on a trip with my wife in San Diego. She said, ” it would be really nice if you would sit and have a cup of coffee with me.” I always thought that coffee was for ” big people” and that it stunted your growth as my mother taught me. So, up until I was in my mid thirties, I had never had the pleasure of experiencing the warm, tasty, caffeinated slide of liquid down the old gullet. It was a revelation. images-1

Fast forward and I found myself in the land of coffee- Seattle, Washington where Starbucks and Seattle’s Best reign supreme. img_0576
I took advantage of all that coffee had to offer there but the fun part was finding the small , boutique coffee stands in places like Enumclaw, Washington on the way to ski at Crystal Mountain. You pull in and order a custom crafted cup of Java from the smiling, female baristas and make your way to the ski area with a warm, travel cup to start your day. mount_rainier_from_west

I often find myself drinking the Java on the way to work or to a work out like cycling or skiing. Aside from the purported benefits of reduction of risk of Type II diabetes, Alzheimer disease, Parkinsons, heart disease, and colorectal cancer, I find that coffee gives you a degree of sharpness in the morning. I find that if I drink a cup on the way to a cycling outing, it gives me a little jolt that is needed because as you age, it takes more time to warm up. But the coffee helps you get out of the parking lot a little easier and I notice it when I don’t drink before I ride. Same benefit with skiing. When I finish the coffee in the lodge, and strap on the boards, my first turns are more focused and the rhythm of the ski turns are assisted by that initial caffeine boost in the morning. Even going to work, it give me focus to begin my day. But aside from the caffeine benefits, what is so special about the proverbial cup of coffee that warrants discussion? images

I have found that there is a whole culture out there of coffee aficionados who revel in the relaxing atmosphere of a coffee shop. Starbucks, McDonald’s and smaller boutique shops encourage folks to relax and enjoy the coffee with soft music and the opportunity to use the internet conductivity to conduct business or just browse the internet while enjoying a fresh cup of coffee. My wife and I enjoyed this type of atmosphere at La Prima this Christmas in the strip district of Pittsburgh. A simple cafe that specializes in the coffee experience. We marveled at the artistry of the frothy creamy decoration on the surface of the cup and just enjoyed the experience instead of getting a “to go” cup and slamming the beverage down during our shopping outing. sawada-coffee-10dec2015-003

But I have to tell you that most of the time, I am slamming the coffee on the way to something. I remember coaching my son in his early soccer years and pounding a cup of coffee before the Saturday morning game. My wife always said that me drinking coffee was like pouring gasoline on a raging fire as I became an enthusiastic, motor mouthed, raging lunatic of a coach. My son cringed as I loudly encouraged them to shoot the ball, defend, and die for the team- all in a grade school soccer game. img00002-20091022-1737

So, the caffeine thing is not lost on me and the benefits of coffee to begin my day or as a performance enhancer is recognized as I slam the coffee down my throat. img_1301

Janet is always telling me that I have to relax and I try to get into the cafe, coffee shop experience, but most of the time I am slamming. Even after all these years, I am a rookie when it comes to the true taste of coffee. I like a strong cup but I really like a little coffee in my cream and sugar. My associate Steve Elliott, with whom I work, says that to really enjoy the taste of coffee, you have to drink it black. I am not there yet and although I am trying to wean myself off the cream and sugar, I have a long way to go. But in the meantime, I will enjoy the sweet, creamy, experience of a slammed cup of Java and thank my wife for introducing me to one of the small pleasures of life. As I age, I notice the smaller things and appreciate them. Hopefully the coffee will appreciate me with healthful benefits that supposedly exist. Enjoy a good cup of steaming coffee and thanks for reading.