Have to tell you folks that no one loves the anticipation of ski season more than me. When that first frost comes or the leaves start to change and I smell the fires burning, I start to think about when the first turns will be made. Buy typically, I show some restraint. When the Ski Magazine comes to the mailbox in August, I set it aside because I don’t want to start reading that until maybe October especially if I am in no need of equipment for the upcoming season. Which is where I am right now. I have all my skis tuned, Janet’s tuned, and am in no need for further ski apparel. So in those years, October is fine for opening up the mag and seeing what is new and perhaps read a review or two. I start to look on the Outside channel and Netflix and Amazon for some ski flicks but only start those in maybe November. But have you noticed how we have been bombarded with social media all summer long and the hype for the 2019-2020 ski season began almost as soon as the old season ended. In many cases this past season, the end was much later than usual with the Beast and western areas like Mammoth closing well after Memorial Day and into the Fourth of July.
Now again, don’t get me wrong. I love skiing and talk about it all year, but this year, the media hype began in July and didn’t stop all summer. While I was into the mountain biking season and enduring the early season rain followed by oppressive heat and finally some nice September weather, the videos, clips, emails,and more videos all came rushing in on Facebook and Instagram and kind of confused me a bit. Is this summer or is it just an extension of a year long ski season defying the global warming discussion? I mean come on? What was once a great flick about guys sending it in far away places in steep terrain and endless powder, became commonplace. I was not impressed because of the overload of visual eye candy almost to the point of me thinking I could do all of what Mark Abma does or Sage does, and not even blink an eye. I can ski like that, right? It is not sensational anymore because there is just so much of it. We are desensitized and duped into thinking that we are those heroes and we can do all of that and better sign up for it for 2019-2020. Which is what I did. I fell for it hook, line and sinker and bought Ikon, Epic and the local Highlands Pass all before the last turns were made on Superstar at Killington in May. I didn’t want to miss out, made the ski plans with my friends, and signed up per all the savings and media hype.
I even bought my wife some new boards at the end of the season sale at Peak Ski and Board here at home and put them on the shelf freshly tuned and waxed for the upcoming season. If they did a survey on the typical skier who buys into the media frenzy, my face would appear front and center and as much as I complain about seeing ski flicks and clips all summer, it got to me. I needed to be ahead of the game and I was the perfect victim of advertising and promotion by the equipment manufacturers, the resorts and their passes, and even the FIS who enticed me with stories of the superstars on the World Cup of whom I am a big fan. I am complaining but yet I am the poster child for the ski consumer that they all want.
Last night I dreamed I was having a conversation with shop guys about ski equipment. The strange thing is that it was old equipment. I suppose in my subconscious, my fear was I was not up with the latest technology and was far behind for the coming year. I dreamed I saw perfect conditions but for one reason or another, I was not able to get to the hill and make the first turns. I woke up in a cold sweat thinking I was going to miss it and be out of the loop or out of touch. The promoters have even invaded my sub-conscious. What is a guy supposed to do? I will tell you what………relax!!!. It will come soon enough and there is a lot of fall weather to enjoy still on the bike and some hiking with my wife in the meantime too. The chairs are not spinning yet so relax. Enjoy what is now and not what is coming soon enough.
Did you get sucked in too? Tell me about it. We all need to take a deep breath. LOL!! Thanks for reading.
If you like these musings, enter your email on the left or below on your smart phone and be a follower and I will try to entertain you. Thanks again for reading.